ARTmART is an experimental field for artists and buyers. Artist can try out new strategies and approaches beyond usual career plans. Potential art buyers receive the opportunity to grapple with the subject of art and to acquire pieces at a bargain price. The conventions of the art market will be put out of commission by ARTmART for one week. Artist and work stand directly in the spotlight. The roles of artist, public and art [itself] will be renegotiated within the exceptional circumstances of ARTmART (sic!) - And new perspectives on common conventions of the art market will be opened.